We specialize in combining cutting edge fashion with an affordable price tag. All our products are designed in-house by our super talented young team of designers, with our multi-tasking, millennial women customers in mind. We drop more than 100 products a week, making us not simply a fast fashion brand – but a rapid fashion brand. Accredited with the coveted ISO 9001:2015 certification for Quality Management Systems, we promise products that meet the highest international standards of quality and processes. Since empowerment and expression lie at the core of our design philosophy, we have something for everyone! So, whether you like to keep one step ahead of trends or perfect your signature style, we’re sure we’ve got something you’ll love. We have two major product lines, covering the gamut of occasions and needs that every Indian woman has.